Lux

It might be cruel to say that Lux is vapid, without substance, and rather uninteresting once you get below the surface. But it would be cruel to objective reality to suggest that this isn't true. Lux's claim to fame is that they have a whole lot of followers on Instaglam. 2.5M to be exact. Did Lux buy some of those followers in the form of bot accounts from unspecified countries? Sure they did. Does that infringe upon Lux's intense pride at their number of total followers? Of course not. Lux's brand is centered around the concept of "the light within," encouraging their followers to find their inner light and shine it brightly for the world to see. However, Lux's obsession with their image and online persona has made them increasingly self-centered and insufferable.
Likes: Themself, Good Lighting, High Engagement
Dislikes: Interesting Conversation, Long Form Content, Legal Action