Promotional Model

This character is a Promotional Model. A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They are often used in motorsports, other sports, or at trade shows.

In Japan they are often known as 'Campaign Girls' or 'Image Girls' or 'Race Queens' when hired to promote motorsports.